Type of Biz: MORTGAGE BROKERAGE
Challenge: How to Stand Out in a Crowded Market
Services Provided: Consultation, Coaching & Implementation
"I needed to stand out
from the dozens of other mortgage companies in our region .
. . that's why I contacted Dan. Before the end of our first
meeting, he nailed the perfect overall theme for me . . . I
would become known as 'The Home Loan Arranger'. He first
nailed down the powerful images of me on horseback against
a dynamic Pacific Northwest background and then proceeded
to produce display signage, marketing handouts, business
cards, follow up cards, holiday cards and even secured
silver bullets for me to leave behind with potential
clients. The campaign was an immediate hit and I achieved
my primary goal of being unforgettable."
"But Dan has gone far beyond implementation of my campaign
. . . Working as my coach and consultant, he has helped to
cement key relationships for me and magnify my impact and
possibilities in this difficult market. Our regular
conversations keep me fired up and continue to increase my
enthusiasm and opportunities. Dan functions as my
marketing, advertising and overall 'go to business guru'
and is always positive and upbeat. If your business needs a
shot in the arm or if you need the right someone to keep
you on track . . . Dan's the Man!"
Randy Brockway, Owner, CEO and “The Home Loan Arranger”,
Pacific Trust Mortgage, Everett, Washington
Type of
Biz: COMMUNITY BANK
Challenge: How to Compete with
the BIG BANKS
Services Provided: Consultation &
Implementation
"Ten
years ago, Dan presented an outrageous marketing plan to me
for my Community Bank in Monterey County. I compete with
the giant banks . . . and could never outspend BofA, Wells
Fargo or First Interstate . . . but it has been Dan who
helped us to 'out-think' the competition. The series of
over 100 unique ads he created not only has attracted a
steady flow of new business, helping us to retain our
position as the biggest SBA lender in the county, but has
gotten us national recognition in the trade journals for
'thinking outside of the box'. . . and his work makes even
serious people smile! We have utilized his work in
virtually every form of advertising from television to
newspapers, magazines, in-facility displays, banners and
even moving billboards. Stiil in use all these years later,
his campaign continues to be fresh and I credit him and his
creativity for making a positive difference for our bank
even in these difficult times!"
Charles
T. Chrietzberg, Jr. President and CEO, Monterey County
Bank, Monterey, California
Type of
Biz: RETAIL WINE MERCHANT & TASTING ROOM
Challenge: Distinctive
Branding, Decor & Marketing
Services Provided: Consultation &
Implementation
"We were
so fortunate to meet Dan before we opened our specialty
wine sales and tasting business in Monterey, California. He
reviewed our master business plan and listened carefully to
our vision for 'Wine from the Heart®'. We fully employed
his unique artistic topspin in everything from our logo to
all of our marketing materials (print and web) through to
the design of our retail venue featuring 20 of his 'Art
with a Smile' wine images . . . which set an upbeat tone as
well as having become a new retail revenue stream when sold
as prints. The
importance of a single, cohesive “Branding” that was
consistent across all of our Marketing and Sales materials
was one of the key factors in our success. Our
customers remembered the name and images associated with it
and our repeat business became the backbone of our
success. Dan’s creativity and marketing knowledge
really made a difference"
Lloyd and Diane Smilth, Owners,
Wine from the Heart, Monterey, California
Type of
Biz: COMMERCIAL PRINTING COMPANY
Challenge: Mobile
Marketing
Services Provided: Implementation
"I met
with Dan and we discussed the nature of my unique printing
business and my need to have a regular visual presence in
our large community. He came up with a 'delivery van -
moving billboard concept' that just blew my mind.
Even several years after implementation, his work garners
great face and name recognition as well as many smiles . .
. for me and my business at a fraction of the cost of
other forms of advertising. Dan really delivered for me!"
Frank
Montero, Owner, Ryan Ranch Printers,
Monterey, California
Type of
Biz: SCENIC TOUR BUS
Challenge: How to Take the
Show on the Road
Services Provided: Marketing &
Implementation
"Dan and
I sat down to chat about my Scenic Tour Bus business and
discuss unique ways to tell the community about us. He came
up with the idea to fully decorate my giant vehicle with
intriguing imagery and bold graphics. Sure as shootin' my
'Giant Billboard on Wheels' delivers a knock out punch and
smiles wherever I roll and creates strong interest and
business for me. Additionally, Dan has developed several of
our printed handouts and movie theatre marketing images
which enhance our business. Thanks Dan the
man!"
Doug Lumsden, Owner, Monterey Movie Tours, Monterey,
California
Type of
Biz: RETAIL GROCERY
Challenge: How to Refresh the
Interior and ID Departments
Services Provided: Marketing &
Implementation
"I
called on Dan to help us to rebrand our country grocery
business. He quickly grasped the idea and came up with a
series of bold and fun ideas which we had him implement
into in-store signage as well as for outdoor marketing
elements. His upbeat graphic style really works for us and
never fails to create smiles. Local small business or large
multinational companies should take advantage of this
experienced professional . . . I call him a 'one-man SWAT
Team!'
Josh Flickner, Owner and Manager,
Elger Bay Grocery Company, Camano Island, Washington
Type of
Biz: ART GALLERY
Challenge: Unique Branding and
Marketing
Services Provided: Marketing &
Implementation
I have
had Dan assist me on several occasions to address unique
marketing aspects of my art gallery business. From the
creation of our distinctive logo to special signage . . .
from sales mailers to counseling me on future marketing
campaigns, his wealth of broad business knowledge and savvy
people skills have served me extremely well. Every business
person has questions and all must regularly look to
reinvent their market approach. Turn to Dan for a topspin
(or two) . . . you'll be glad you did!"
Doris Platis, Owner, SeagrassGallery,
Camano Island, Washington
Type of
Biz: REAL ESTATE
Challenge: Creating Dynamic
Community Marketing
Services Provided: Implementation
“Dan
gets It! For the last two years, we have called on
Dan to create advertising and marketing elements for one of
the community events that we sponsor. From our initial
discussion of the vision for the event, Dan has been off
and running with relevant fresh ideas. The end result
has been perfect. The last two posters that Dan
created are already collector’s items.”
Randy Heagle and Marla Shea, Owners,
Windermere Realty of Stanwood and Camano Island
Type of
Biz: INDEPENDENT REALTOR
Challenge: How to
Differentiate Herself from the Crowd
Services
Provided: Consultation,
Coaching & Implementation