Published: Monday, March 1, 2010 – The
sit and wait for success
recession has your business running a little ragged these
days, you may want to go back to your roots.
“I believe your future success can be in remembering and
being re-inspired by what you dreamed of when you first
started your business,” said Dan Koffman.
Koffman has his own marketing and advertising business on
Camano Island, and he was the featured speaker last week at
the monthly meeting of the Greater Marysville-Tulalip
Chamber of Commerce.
He encouraged small business owners not to just wait for
things to get better.
He said they should first look back to re-inspire
themselves, then look forward to the biggest obstacle they
face in expanding their business.
Koffman said the nation’s severe recession may very well
have changed the game. Old tricks to boost business may no
longer work, he said.
Business owners need to evaluate the resources they have to
solve their problems and to look for ways to expand those
One way, he said, is to look for other business that you
can promote and that can promote you. “One plus one is
often more than two,” he said.
The search for more resources can also be as simple as
buying a new computer system or hiring a certified public
accountant or other professional to take a new look at a
problem or to give you more time to focus on what’s really
“You may be so into your business that you’ve lost
perspective,” he said. “You may need a new set of eyes.”
Koffman said those new eyes could be those of someone else
or they could be your own. He encouraged business owners to
step out of the box and look at things in new ways.
“You can’t outspend your competition, but you can outthink
them,” he said.
Getting new ideas is an important element of developing a
program to help your business grow, Koffman said. He
encouraged business owners not to sell themselves short.
“Take the notion that you’re not creative and throw it out
the door,” he said. He added that the solution to any
problem is careful thought followed by a detailed plan.
“The devil is
details,” he said.
After you’ve evaluated your resources, expanded them as
much as you can and looked for some new ideas, it is time
to do develop a step-by-step program to get where you want
to go, Koffman said.
He said 2010 is the year to “step up or step out,” noting
that businesses that don’t promote themselves are likely to
continue to whither.
“It’s time to be thinking outside the box and to step up
and blow your own horn,” he said.